our story

Brit Heart embodies the spirit of a bygone Christmas

 

 “Sometimes the smallest things take up the most room in your heart”

A.A Milne

At Brit Heart our vision is to inspire families to create memorable, joyful Christmas traditions that can be passed down through the generations. More than just exquisite hand-made decorative gifts, Brit Heart embodies the spirit of a bygone Christmas, steeped in family traditions and joyful nostalgia.

Women with brown hair, glasses, woollen jumper, blue scarf holding long haired dachshund in front of blue door with wreath

Meet Amanda

Brit Heart is the creative vision of embroidery artist Amanda Altendorf, a self confessed lover of Christmas and champion for all that is British.

A keen maker and collector from an early age, Amanda discovered her passion for sewing and needlework after a career in graphic design and illustration. She began making hearts for her friends in 2009 and her business has grown from there.

Amanda’s own memories of Christmas centre on decorating the tree with her Grandmother and listening intently to her stories of the decorations, many of which she still owns today. And now, with her own family, Amanda has created her own traditions, delighting in decorating and filling her home with wonder and warmth every year.

Through her festive creations, Amanda seeks to extend this joy to others. Giving her customers a wonderful opportunity to make special memories with imaginative heirloom decorations made to be enjoyed now and passed down to the next generation.

What we’re made of

Everything is hand-stitched with love, using the finest Liberty fabrics, antique linens, ribbons and findings and filled with our signature ‘Christmas’ scent and organic sheep wool.

Close-up of a woman wearing a white blouse, holding a natural beige linen fabric with her hands

Belgian Linen

A close-up of a woman's hand, palm facing upwards, holding pot purri, dried petals from a small envelope

Signature Scent

Close up of some festive Christmas ribbon in cream with red detailing with flowers and foliage

Antique Buttons & Trims

A close-up of a woman holding cream sheep wool stuffing with a table in the background with pot purri and an envelope

Organic Sheep Wool

A stack of colourful fabrics for use in hand-made, embroidered Christmas decorations

Liberty Fabrics

A Sprinkle of Magic

What guides Brit heart

Crafting heirloom pieces

I believe that beautiful things should be created to last; cherished in the moment and proudly passed down through the generations.

Evoking nostalgia

I love to spark joyful memories of being a child at Christmas, embodying the excitement and anticipation of decorating the tree and all the traditions and stories that come with this.

Hand made with tradition

Everything I create comes from the heart. Every detail is considered; from using only the most exquisite fabrics and antique linens, ribbons and trims to hand stitching each piece using traditional techniques.

Passion and love

I love creating beautiful, whimsical decorations that make others think of magical times spent with family and friends. I want those buying and enjoying my pieces to feel the same love I feel crafting them.